Asora vs. Aleta: Which Platform is Right for Your Family Office in 2026?

Executive Summary: The Tracker vs. The Powerhouse

At first glance, Asora and Aleta look remarkably similar. Both offer modern, cloud-native interfaces that are a massive upgrade from legacy software. However, beneath the UI, there is a fundamental difference in power and maturity.

• Asora is a Portfolio Tracker. Based in Ireland with a lean team (~15 people), it excels at making data look good. It is a lightweight solution often described as a "modern Excel wrapper."

• Aleta is a sophisticated Intelligence Powerhouse. Based in New York with a robust team (~50 people), it delivers enterprise-grade capabilities: Private Market Forecasting, AI Data Ingestion, and a flexible Data Cube for custom reporting.

• The 2026 Verdict: With pricing starting at $900/mo for Asora and $1,000/mo for Aleta, the strategic choice is clear. While Asora is "fine" for now, the cost of switching systems later is immense. Paying the marginal premium for Aleta today ensures you future-proof your setup on an open platform you won't outgrow.

Quick Comparison

Primary Focus

• Asora: Visualization & tracking.

• Aleta: AI automation & forecasting.

Headquarters

• Asora: Ireland (Europe).

• Aleta: New York (USA).

Company Size

• Asora: ~15 Employees (startup).

• Aleta: ~50 Employees.

Starting Price

• Asora: ~$900 / month.

• Aleta: ~$1,000 / month.

Private Markets

• Asora: Tracking (historical).

• Aleta: Forecasting (predictive) + AI Reader.

Reporting Engine

• Asora: Standard dashboards.

• Aleta: Dashboards + the Data Cube (self-service BI).

Data Ingestion

• Asora: Manual / standard feeds.

• Aleta: AI-Driven PDF extraction.

Open Platform

• Asora: No.

• Aleta: True open API & SQL access.

Asora: The Tracker

The "Lite" Option

Asora has done an excellent job branding itself as the modern alternative to spreadsheets. Based in Ireland, it has found a niche among smaller European family offices. Its dashboarding is clean, intuitive, and easy to set up.

Pros:

• Great UI: Asora looks great. For a family that just wants a simple pie chart and a list of assets, it is very inviting.

• Broad Asset Coverage: Handles most traditional investments in a visually appealing way.

• Entry Level Friendly: A good "starter system" for those leaving Excel who want a quick overview.

Cons:

• Lack of Depth: It tracks what happened, but lacks the tools to forecast what will happen (liquidity planning).

• Manual Ingestion: Lacks the advanced AI document processing tools to handle high-volume private equity PDFs automatically.

• Company Scale: With a smaller team (~15), feature velocity and support availability (especially in US time zones) can be limited compared to larger peers.

The Verdict

Asora is a great "visualization layer." If you are a smaller, Europe-centric office that primarily needs a pretty dashboard, it works well. But be aware: you are buying a tracker, not an intelligence engine.

Aleta: The Intelligence Powerhouse

The Strategic Engine

Aleta looks just as good as Asora on the surface, but the technology underneath is in a different weight class. As a US-based firm with ~50 employees, Aleta has built deep analytical tools that go beyond simple tracking. From forecasting future capital calls to the Data Cube for custom BI, Aleta is built for the office that wants to scale.

Pros:

• Private Market Forecasting: Aleta doesn't just track your private equity. It forecasts it. The system helps you predict future capital calls and distributions, which is critical for liquidity management.

• AI Data Reader: Aleta’s proprietary AI engine automatically reads, extracts, and digitizes data from capital call PDFs and K-1s. It turns "dumb" documents into live data without manual entry.

• The Data Cube: A killer feature for analysts and power users. Aleta provides a structured "Data Cube" that allows you to slice, dice, and pivot your data in infinite ways.

• US Presence: Being NY-based means support aligns with US market hours and jurisdiction requirements.

Cons:

• Perception: Because the UI is so clean, some users initially underestimate the depth of the forecasting and API capabilities until they see the demo.

The Verdict

Aleta is the "Powerhouse" choice. For essentially the same monthly cost as Asora, you get AI automation, predictive forecasting, and a much larger engineering team backing the product. It is the superior choice for any office prioritizing data sophistication.

Deep Dive: 3 Key Battlegrounds

1. Private Markets: Tracking vs. Forecasting

• The Challenge: It’s not enough to know what your private equity is worth today (NAV). You need to know: "How much cash do I need for capital calls next quarter?"

• Asora’s Approach: Historical tracking. Good at showing you the current value and past performance.

• Aleta’s Approach: Predictive intelligence. Aleta includes forecasting capabilities for private markets. It models out future cash flows, pacing, and liquidity needs. Plus: Aleta uses AI to ingest the data from PDFs automatically, whereas Asora often relies on manual input.

• Winner: Aleta (predictive power + AI automation).

2. Reporting: Dashboards vs. The Data Cube

• The Challenge: Every family wants a slightly different report. Standard dashboards are rarely enough.

• Asora’s Approach: Standard templates. Offers beautiful, pre-set dashboards. They look good, but customization is often limited to what the vendor allows.

• Aleta’s Approach: The Data Cube. Aleta exposes the underlying data in a flexible "Data Cube." This allows your team to build fantastic, highly specific custom reports on top of the data layer, filtering by entity, asset class, or vintage year instantly. It’s like having Super-Excel connected to live data.

• Winner: Aleta (for data flexibility).

3. Stability & Scope: The $100 Difference

• The Challenge: You are trusting your entire family estate to a SaaS vendor. You need stability and support.

• Asora: ~15 Employees, Ireland based. Price: ~$900/mo.

• Aleta: ~50 Employees, New York based. Price: ~$1,000/mo.

• The Reality: For a difference of roughly $100/month, Aleta offers more than 3x the team size. This translates to faster feature development, better API maintenance, and more robust US-based support.

• Winner: Aleta (better value for money).

Decision Matrix: Which One Should You Choose?

Choose Asora If:

• You are a smaller, European-based family office.

• You have a relatively simple portfolio structure and just need a visual upgrade from Excel.

• You are looking for a simple "step up" from Excel without advanced features.

Choose Aleta If:

• You are a US-based or global family office requiring local support.

• You invest in private equity and need forecasting (for liquidity planning).

• You want AI automation to read your PDF statements (don't want manual entry).

• You want the power of the Data Cube to easily build custom, complex reports.

• You recognize that for ~$1,000/mo, you get a much more powerful platform than the lightweight alternatives.