Our story

We believe that the synergy between profit and impact will only become stronger from now on.

That's why we want to encourage a world where financial success it not only measured by profit, but also by the impact made on the environment, society, and future generations.

The story about Aleta

Our story began more than 15 years ago in a world of wealth management that was challenged by a severe lack of transparency and an increasing amount of manual work. We set out to change that.

Fast forward to today. We’ve assisted a long line of ambitious wealth owners in transitioning from manual data management to automated data capturing and consolidation. They’ve evolved from being constrained by homemade solutions and outdated portfolio systems to leveraging the full value of their data so they can make well-informed decisions.

During those years, we’ve also witnessed wealth owners becoming increasingly conscious of how their investments impact the world around them, and we firmly believe that profit and purpose will complement each other in the future. That’s why we’re committed to challenging the traditional notion of wealth reporting and measuring more than returns.

Our name, Aleta, originates from ancient Greek and means truth, sincerity, not hidden. And so, we promise to provide you with the truth, the whole truth and nothing but the truth about your wealth.

"Aleta has played a big role in the digitization of our family office. The UX is much better than in the previous platform we used which makes it easier to get an overview. Implementation was smooth and the customer service is unparalleled."


at large family office

"The biggest benefit we get from using Aleta is that we spend less ressources on data management which gives us more time for our core activities. We know we can count on having an accurate overview of our wealth at all times. And the fact that the platform is so appealing and intuitive is a nice bonus."


at large foundation

Start looking beyond the bottom line today.

A next-generation wealth platform for progressive wealth owners

+45 3171 1026hello@aleta.io

335 Madison Avenue, NY-10017, USA Ingerslevs Boulevard 3, 8000 Aarhus, DK CVR: 43 67 16 85

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