Our story
We believe wealth should be easy to understand, effortless to explore, and always within reach.
Aleta delivers a clear, intuitive view of your entire financial world in an award-winning family office wealth platform.
The story of Aleta
Our story began more than 15 years ago in a wealth-management world defined by complexity, fragmented systems, and an overwhelming amount of manual work. We set out to bring clarity, simplicity, and true transparency to wealth owners and their advisors.
Fast forward to today. We’ve helped ambitious families and professionals move from spreadsheets and rigid legacy systems to automated data flows, unified reporting, and intuitive digital experiences. They’ve gone from piecing information together to seeing their entire financial universe clearly. This has led to faster, smarter, and more confident decision-making.
Over the years, we’ve seen the questions wealth owners ask become deeper, broader, and more complex. That’s why we’re committed to redefining what a modern wealth platform should be: open-architecture, intelligent, easy to use, and built to deliver answers whenever and however they’re needed.
Our name, Aleta, originates from ancient Greek and means truth, sincerity, not hidden. And so, we promise to give you clarity without complexity. The full truth of your wealth, visible, accessible, and always at your fingertips.
"Aleta has played a big role in the digitization of our family office. The UX is much better than in the previous platform we used which makes it easier to get an overview. Implementation was smooth and the customer service is unparalleled."
CEO
at large family office
"The biggest benefit we get from using Aleta is that we spend less resources on data management which gives us more time for our core activities. We know we can count on having an accurate overview of our wealth at all times. And the fact that the platform is so appealing and intuitive is a nice bonus."
CFO
at large foundation
A wealth platform for today, tomorrow, and beyond.
A next-generation wealth platform for forward-thinking family offices
335 Madison Avenue, NY-10017, USA Ingerslevs Boulevard 3, 8000 Aarhus, DK CVR: 43 67 16 85
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